Lost treasures of the late 20th century
Millenia may change, generations may pass, but the fact remains that...
A thing of beauty is joy forever.
Having said that, I wish to present a list of culinary delights that sadly remain lost to this day. All of these used to be available during my childhood (I am twenty four at present).
* Joy ice-cream: This used to be a very popular brand all over India, but disappeared roughly around the same time brands like Walls and Amul came into the picture. One of my best friends who's from Jabalpur, M.P. does not even recall this brand.
* 100% ice-cream: I used to long to go to Delhi (which was the only place it was available) when I used to see its advertisements on T.V. around two decades ago. It was gone long before I finally entered Delhi in the summer of 2003.
* Fudge chocolate: This was a chocolate bar, similar to 5-Star or Bar-one but more uniform in composition, not to mention much tastier. You'd get a pocket size comic book free with two of these! Haven't found it in stores since the early 1990s. The closest comparison to how it tastes is to imagine a softer version of the "Melody" chocolate flavoured toffees.
* Last, but the most significant - the chocolate slab in the sky-blue wrapper, the name of which eludes my memory. It used to be sold with the USP "it just melts in your mouth", which was not an exaggeration at all!
Please post a reply if you come across any of these delicacies!
A thing of beauty is joy forever.
Having said that, I wish to present a list of culinary delights that sadly remain lost to this day. All of these used to be available during my childhood (I am twenty four at present).
* Joy ice-cream: This used to be a very popular brand all over India, but disappeared roughly around the same time brands like Walls and Amul came into the picture. One of my best friends who's from Jabalpur, M.P. does not even recall this brand.
* 100% ice-cream: I used to long to go to Delhi (which was the only place it was available) when I used to see its advertisements on T.V. around two decades ago. It was gone long before I finally entered Delhi in the summer of 2003.
* Fudge chocolate: This was a chocolate bar, similar to 5-Star or Bar-one but more uniform in composition, not to mention much tastier. You'd get a pocket size comic book free with two of these! Haven't found it in stores since the early 1990s. The closest comparison to how it tastes is to imagine a softer version of the "Melody" chocolate flavoured toffees.
* Last, but the most significant - the chocolate slab in the sky-blue wrapper, the name of which eludes my memory. It used to be sold with the USP "it just melts in your mouth", which was not an exaggeration at all!
Please post a reply if you come across any of these delicacies!
posted by The ManU man at 12:00 PM
3 Comments:
I miss Torino...the great Indian soft drink...it used to be a great drink when i was a kid. Thanks to these bloddy American cola companies we dont have it anymore.
I remember Fudge, it was terrific. Must have been a long time ago. I also remember Joy ice-cream but somehow cannot "remember" it's taste. That gets me thinking - isn't it amazing how we remember a taste?
I tried hard to remember the name of the cholcolate in the sky-blue wrapper. Any other clues?
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